Each January, the world’s most glamorous winter resort transforms into the epicenter of a unique sporting spectacle: the Snow Polo World Cup St. Moritz. Held on the frozen lake of this renowned Alpine destination, the event marks its 40th anniversary this year, cementing its legacy as a cornerstone of the global polo calendar.

From its daring inception in 1985, the Snow Polo World Cup has grown into an internationally celebrated tournament that draws 25,000 spectators annually and generates an estimated CHF 24 million for the region. For both seasoned polo enthusiasts and curious newcomers, this high-goal competition offers an unforgettable blend of intense matches, social gatherings, and breathtaking scenery.

A bold idea born from alpine inspiration

The story of snow polo’s inception is as bold as the sport itself. Swiss hotelier Reto Gaudenzi, a native of the Engadin valley, was part of a St. Moritz polo team that triumphed in Munich during the summer of 1983. At a press conference, inspired by his team’s victory and prompted by a suggestion from Hans Peter Danuser, the then-director of tourism in St. Moritz, Gaudenzi announced a revolutionary idea: polo on snow. This novel concept was meant to celebrate the centenary of the Cresta Club and offer a distinctly Swiss twist to the sport.

Despite initial skepticism, the first Snow Polo World Cup took place in January 1985. A snowstorm on the eve of the inaugural match nearly derailed the event, but quick action by the organizing team cleared the pitch just in time. The success of that first tournament paved the way for an annual tradition that has endured for four decades.

Attracting the best

What started as an experiment quickly gained traction, attracting elite players from across the globe. Over the years, legends such as Alfonso Pieres, Pablo McDonough, Juan-Martin Nero, and Nacho Figueras have graced the icy fields of St. Moritz. These athletes, renowned for their skill and daring, have elevated the tournament to unparalleled heights, making it the world’s only high-goal polo event played on snow.

Reinvention and resilience

While its roots remain firmly planted in the frozen lake of St. Moritz, the Snow Polo World Cup has continually evolved to meet the high expectations of players and spectators alike. The tournament has become a symbol of innovation, passion, and cooperation, drawing not only top athletes but also global media and A-list celebrities.

As Reto Gaudenzi reflects on the event’s 40th anniversary, he underscores its enduring impact: “This milestone is an opportunity to celebrate our past achievements and envision the future of snow polo. We’re thrilled to share this special occasion with our partners, players, and visitors.”

A community effort

Behind the glamour and adrenaline, the tournament owes its success to the tireless collaboration of local and international stakeholders. From regional partners to global sponsors, the event exemplifies the teamwork required to stage a world-class competition in one of the most challenging environments imaginable.

More than just Polo

Beyond the thrilling matches, the Snow Polo World Cup offers visitors a rich tapestry of experiences. The Polo Village buzzes with activity, offering everything from gourmet dining to luxury shopping. Meanwhile, glittering social events provide a chance to mingle with polo’s elite and enjoy the unique charm of St. Moritz.

As the Snow Polo World Cup St. Moritz celebrates its 40th year, it continues to stand as a testament to the daring vision of its founders and the enduring appeal of this extraordinary sport.