Genesis recently unveiled two new cars, the Neolun and GV60 Magma, at the Genesis House in New York. This event marks a significant step forward in the brand's evolution, highlighting its commitment to innovation and luxury.
The Neolun concept embodies a harmonious fusion of futuristic innovation and the warmth of Korean hospitality. With features like B-pillar-less coach doors, seamless design and a revolutionary radiant heating system inspired by the Korean ondol tradition.
Neolun redefines the standards of luxury and comfort in the large electric SUV segment.
The GV60 Magma concept, part of Genesis' Magma range, introduces the brand into high-performance territory, offering an engaging and exciting driving experience.
Il Neolun concept stands out for its clean and refined design, inspired by the moon-shaped porcelain vases of Korea. With center-opening doors without a B-pillar, electric side steps and a two-tone paint job evocative of the Korean night sky, the Neolun captures attention with its timeless elegance. The welcoming and spacious interiors, enriched with fine materials and a radiant heating system that recalls the Korean ondol tradition, offer a one-of-a-kind travel experience.
Il GV60 Magma concept, instead, focuses on the sporty, high-performance driving experience. With an aerodynamic and aggressive exterior design, characterized by elements such as an enlarged air intake and rear spoiler, the GV60 Magma promises a mix of power and elegance. The luxurious interior, enhanced by sports seats and exclusive design details, offers a refined environment for driving in style and comfort.
Genesis continues to demonstrate its commitment to innovation and excellence in the automotive industry, with projects such as the Neolun and GV60 Magma demonstrating the continued evolution of the brand. With the introduction of the Magma range, Genesis opens up to new opportunities in the field of high performance, while maintaining its values of luxury and refinement.
