The NFT Fest is coming to Lugano, that is: the materialization of everything about virtual reality and digitization that you have heard so far, been able to imagine, and perhaps ignore so as not to get out of blissful ignorance, read: comfort zone, from the illusion that life and the future we know enough.
If the mayor Michele Foletti, in his presentation of the event, recalled that thanks to the digital economy, Lugano is an area with high added value in a territory, such as the cantonal-Ticino area, which instead stands out for its declining profitability, it is therefore it fell to Roberto Gorini (in the photo), of Noku, one of the organizers of the event, to thank the city municipality for its openness to innovation, but also to recall that NFTs, to which we will return shortly, are a technology that will inevitably change our live.
Let's summarize it with an irreverent example: NFTs are like postage stamps, exchanged and accepted as tokens of value precisely because they represent the payment of the fee for sending postal correspondence.
The difference with NFTs lies in the fact that with the latter you can own any asset, but in digital form.
Having clarified the concept, and comforted by the fact that insiders will return to take refuge in their world after reading these notes, let's go back to addressing the general public.
Let's start with it: NFT Fest Lugano 2023 is not only a concept, an exhibition formula, but also an "exaggerated" event, like "exaggerated", decentralized and without limits, it is the digital universe of which it is the expression.
The event begins on Thursday 7 September and ends on Monday 11, and occupies the places of greatest attraction in the city centre: the Palacongressi, Villa Ciani and the ex-Asilo Ciani, the Lugano Casino, the lakefront and Via Nassa, which from shopping avenue traditional becomes the capital of virtual luxury. The protagonists will be the WEB3 enthusiasts, who will make the city on the banks of Ceresio the navel of the IT universe. Let's explain: WEB3 is the latest generation technology that connects the internet to the blockchain, or the arm to the mind in the use of digital functions.
Theme of the NFT Fest meetings: art, music and entertainment.
Economic value of the market underlying these activities: the aggregate of the entertainment-related sector alone, gaming, is estimated at 320 billion dollars worldwide, and Lugano with this type of initiative understandably stands as a candidate to carve out a slice before the competition .
With what prospects? Let's see: the speakers present in Lugano will be only 160, while the waiting list for registrations for the next editions, arriving from all over the world, is already long. In the NFT Fest 2023 60 projects are presented, 50 artists will perform, 10 installations will be available, and as many virtual reality simulators.
Will they be enough to enliven the five days of the event? No, because 6 collateral events are added to the above, such as the Mutant Dinner, World of Women, the after party at the Lugano Casino, and the Bored Lugano Yacht Party, organized thanks to the Bored Ape Council.
The latter is a digital artistic community: take our word for it; or, perhaps better, come and see for yourself.
Taken together, these initiatives materialize in a tangible and concrete way the activities hitherto confined to the virtual world and which, in their approach to reality, today as in the past experience a mix of enthusiasm and skepticism linked to all pioneering phenomena that aim to impose themselves and justify themselves to public opinion beyond the interest of the day.
Let's go back to the NFT Fest 2023. Outside the Palazzo dei Congressi in Lugano, an ephemeral work is created, a collage, then tokenized, for the meaning of which read above, and distributed electronically through the 3AChain digital register of Lugano, the blockchain small town.
During the NFT Fest, 5 original NFT collections will be issued, including the MyLugano Apes of the Town Hall, which are caricatures, also exhibited in the city centre: seeing is believing.
The project of the company The Nemesis and inspired by the city of Lugano is placed between past and present.
It is an artificial creation, a metaverse, where users can meet remotely, play games, find out about exhibitions, historical places in the city and events taking place in the metropolitan area. What seemed like science fiction only before the pandemic is now reality: rather than making an appointment in the centre, perhaps under inclement weather, people, in this case virtual users, can meet in the same urban spaces but reconstructed digitally, and without need to consult maps or ask passers-by for information, who usually never know where they are when asked for directions, but they are common.
Let's go back to NFT Fest 2023. The program now summarized is accompanied by evenings with a gastronomic, musical or simple entertainment theme: in short, the digital world comes out of the laboratories and presents itself as an alternative to our daily needs.
Even la has not escaped this evolution Via Nassa, ready to confirm its vivacity and attractiveness, and therefore to mark its presence, even in virtual reality, with exclusive meetings, themed events, digital voucher draws for participants, and much, much more.
Let's face it: the experience of the pandemic is over, and we have overcome its difficulties by preparing for the new era that we knew was coming.
Today, remember NFT Fest 2023, all that remains is to become its protagonists.
