The presentation of the preseason jersey is an event eagerly awaited by the fans of the Hockey Club Lugano. This season start ritual not only anticipates the start of the championship, but also allows you to discover the interesting combination of sport and fashion. On this occasion, the collaboration between the club and GUESS, Gold Sponsor and Fashion Partner, is renewed for the second consecutive year, giving life to a garment that promises to become a symbol of style and sporting passion.
GUESS, one of the most recognized brands worldwide in the lifestyle sector, has once again put its creativity to the test, designing the shirt that will accompany Luca Gianinazzi's players during the seven preparatory matches for the 2024/2025 championship. Based in Bioggio, where the company's main operational and development centers are located, GUESS has been able to combine elegance and functionality in a design that will capture the attention of Juventus fans.
The curiosity of the fans will soon be satisfied: already tomorrow evening, the Lugano players, led by Thürkauf, will take to the ice of the Cornèr Arena for the first training session open to the public, wearing the new uniform. The appointment is set for 18pm, but the gates will open as early as 15pm, with the possibility of accessing the refreshment stand located on the first level of the East Stand, where appetizers will be available for those present.
The evening will offer not only a shirt preview, but also an opportunity for fans to see the club's new signings in action. Among the new faces, the names of the foreigners Calle Dahlström, Jiri Sekac and Radim Zohorna stand out, as well as the Swiss Joren Van Pottelberghe and David Aebischer. After an initial warm-up phase on the ice, the players will split into two teams for a practice match, offering a first glimpse of their potential for the upcoming season.
At the end of training, scheduled for 19pm, fans will have the opportunity to go out on the ice to meet their favorites, take selfies and collect autographs, making the evening even more memorable.
Furthermore, as announced in July by the HCL, at the end of the preseason one of the two sets of shirts will be auctioned, with the proceeds destined to support the reconstruction and relaunch projects of Alta Vallemaggia, hard hit by the bad weather. A gesture of solidarity that testifies to the social commitment of the club and its sponsors.
About GUESS? Inc.
Guess? Inc. is a company that designs, markets, distributes and licenses a broad range of lifestyle products, including contemporary apparel, denim, bags, watches, eyewear, footwear and other consumer items. Guess products? are distributed through Guess? brand stores, as well as at top department stores and specialty stores around the world. As of May 4, 2024, the company directly operated 1.048 retail stores in the Americas, Europe and Asia, while its partners operated an additional 533 stores globally. The company and its partners are present in approximately 100 countries around the world.
For more information, visit the official website: Guess? Inc..
