The collaboration between sport and the automotive world finds important confirmation in Ticino: HCL and Winteler have renewed their partnership until 2028, strengthening a relationship that began successfully five years ago. The announcement marks a further step forward in an alliance that unites Juventus' sporting tradition with a brand that is a symbol of prestige and performance in the automotive sector.
Il Winter Group, operating with dealerships in Giubiasco and Riazzino, is a point of reference for sports car enthusiasts. In Giubiasco, the company manages the modern AMG Performance Center, the flagship of the Mercedes brand in Italian-speaking Switzerland. The recently signed agreement guarantees the brand's continued presence. Mercedes-AMG both on the shirts of the first black and white team and on the ice surface of the Corner Arena, strengthening the brand's visibility even on big hockey nights.
With the renewal, Winteler also takes on the role of Hospitality Partner and will participate in new digital initiatives promoted by Hockey Club Lugano, confirming a forward-looking approach not only from a sporting perspective, but also in terms of communication and sales.
The collaboration is not limited to the marketing sphere: foreign players and members of the first team's technical staff will become ambassadors of the new models Mercedes-AMG, helping to strengthen the image of performance, speed and reliability that the two companies share.
Il CEO of the HCL, Marco Werder, he underlined how this bond represents "a beautiful story that has consolidated over time, bringing mutual benefits and cementing a relationship of trust."
From the side of the car company, the comment of Stefano Winterer, director of the Giubiasco dealership, confirms his satisfaction: "In these first five years, the partnership with Hockey Club Lugano has provided us with significant business opportunities. Continuing on this path means reaffirming our prestigious position in the canton."
