“Breaking 50 years of silence”. This was our mantra when we launched the first two collections in 2016. What did we mean? It all began in 1873, when Johann Kottman – originally from Solothurn – founded a company in the village of Langendorf for the production of movements only, employing around 80 people. In 1880, driven by the need to relaunch the company, he extended production to include complete watches with all their components, recruiting a large number of specialists[1] and workers from the westernmost part of Switzerland and from France (almost 900 people). He created a program that provided housing, education and other social services to his employees and the city. The company flourished and the city saw progressive social and economic development. Thus were born the watches branded Langerdorf (Lanco) and Lonville. The name Lonville was chosen deliberately; it had a fitting ring, given that most of the watchmaking industry at the time was already located in the French-speaking part of Switzerland. However, Lonville also entered into decline. Beginning in the 1950s, the brand's owners gradually abandoned it. Joost Vreeswijk deserves credit for relaunching the brand in 2008, driven by the desire to reinterpret the Lonville Timepiece in a modern way, true to his vision. Thus, a half-century of silence was broken, and the brand was reborn in a new city, Lugano. The first two collections were born: Virage in white gold and G24 in titanium. Both were super-limited series (18 and 24 pieces, respectively), with manual-winding and automatic mechanical movements. The movement layout, a six-bridge design with a micro-rotor or double barrel, created by Etienne Schwartz at La Chaux de Font, is inspired by Lonville pocket watches from the late 19th century, with the aim of creating continuity between the 'past'—their origins—and the present—our interpretation. The Virage and G24 are distinguished by being entirely produced in Switzerland, as evidenced by the All Swiss engraving on the dial, rather than the "Swiss Made" inscription. Following the super-limited collections, Lonville decided to target a broader market, launching a project to build a high-quality watch in collaboration with some of Ticino's most representative watchmaking companies. This synergy produced the Rallymaster chronograph, in four versions, each limited to 88 numbered pieces, priced at CHF 3.750. Through its history of collaboration with its project partners, Lonville aims to highlight local SMEs that know how to work together and produce excellent products using cutting-edge industrial processes. It aims to highlight Ticino's manufacturing excellence and precision industry, which allows small local watchmaking businesses, for example, to compete at the highest levels of watchmaking. Looking at the Jura regions, for example, for over a century, 90% of watchmaking production has been concentrated along the Jura arc. Those responsible for promoting tourism in the regions involved have capitalized on this technical and artistic heritage, presenting it under a single umbrella: "Watch Valley – Land of Precision." The Land of Precision, however, extends far beyond the Jura regions. It extends—in fact—to Ticino, including Lugano, where small-to-medium sized companies work and produce with such passion, expertise, and professionalism that they sometimes surpass the Jura model.