Damiani, the illustrious jewelery brand recognized globally for its magnificent Made in Italy creations, recently announced a significant partnership with the European Institute of Design (IED) in Turin. This extraordinary collaboration involved the third year students of the Jewelery and Accessories Design course at IED Turin, called to imagine the future of Damiani jewellery.
The Maison has opened the doors of creativity to students, engaging them in a three-year thesis project. A journey divided into three phases which includes the creative phase of conceptual research, the digital technical development of the product and the creation of engaging narratives for the proposed collections. This year of joint work aims to explore, study and reinterpret the very essence of Damiani, preserving its stylistic and productive identity.
The partnership underlines the value of craftsmanship intrinsic to Maison Damiani, a fundamental element of its DNA which opens up to new ideas and experiments carried out by the students of the European Institute of Design.
When Damiani's artisanal excellence, with his savoir-faire, merges with the talent of the Jewelery Design students of IED Turin, a perfect synergy between training and business is born. This union between the past and present of the "Made in Italy" jewel becomes fertile ground for future projects that aim to renew and enhance the distinctive Italian brand in the world.
Giorgio Grassi Damiani, Vice President of Damian group, comments enthusiastically: “We are very happy to take part in this collaboration with IED Torino. For Damiani, dialogue and discussion with the new generations have always been fundamental.”
Paola Zini, director of IED Turin, underlines the importance of this collaboration at a time of notable growth in the luxury and jewelery sector. “The collaboration between IED and Damiani represents an extraordinary opportunity for our students, who can engage with the craftsmanship of a historic Maison, paving the way for new experiments.”
Alberto Cirio, President of the Piedmont Region, expresses his pride in this collaboration, highlighting how it contributes to constantly renewing Piedmontese excellence in "Made in Italy". The fusion between the tradition, refinement and craftsmanship of Damiani and the creativity of the young talents of IED Turin represents a fruitful dialogue between the entrepreneurial world and education, thus contributing to preserving, enhancing and renewing the distinctive brand of "Made in Italy". ”.
