Jessica Chastain's choice further strengthens the desire to testify to the iconicity and uniqueness of the brand in the luxury segment and represents further confirmation of the excellent moment it is experiencing on a global level, as demonstrated by the numerous strategic investments in various areas corporate.
Jessica Chastain and Silvia Damiani met during a visit by the actress to Murano, to the Venini furnace, a brand owned by the Damiani Group. The relationship between the family at the head of the luxury Maison and the actress then naturally evolved and deepened, so much so that Jessica was elected as godmother of the evening for the celebration of Damiani's hundredth anniversary, held in Milan on March 14th.
Jessica Chastain is the perfect face to embody the brand values: she is a versatile artist and a conscious woman, with a sophisticated and elegant personality, who shares some characteristic traits of Damiani's identity, such as passion, creativity and family. The actress constantly demonstrates her love for Italy, to which she is particularly close for personal and emotional reasons, and has always demonstrated a genuine and true interest in our culture, to which Damiani is also particularly attached, becoming ambassador of Bel Country in the world. It is therefore not surprising that the brand chose to have her as the face of its style on a global level.
Jessica Chastain is a critically acclaimed American actress and producer, highly appreciated for her performances in highly successful films. In 2022 she won the Oscar for best leading actress for her role in “The Eyes of Tammy Faye”. She has received many other awards, including the Golden Globe for best actress for her participation in “Zero Dark Thirty”. Her extraordinary ability to play a wide range of characters, combined with her magnetic charm and great screen presence, has made her one of the most respected, sought-after and awarded actresses in Hollywood.
Guido Damiani, President of the Damiani Group, declared: «It is an honor for us to welcome Jessica into our family. Her great skills as an actress and as a person are known to all, but ours is also a choice of the heart. Jessica is a sophisticated, committed and acclaimed woman and, above all, she is authentic and true to her values – just like us. Together I am sure we will do great things and achieve new important goals."
Founded in 1924 in Valenza, Damiani is an Italian jewelery Maison that has become known all over the world for the excellence of its creations: a Damiani jewel is a unique work, handmade by skilled goldsmith masters, which is characterized by design exclusive, the great attention to detail, the excellent quality of the gems.
The secrets of this fascinating profession are handed down, from generation to generation, from the founder Enrico Damiani to his son Damiano, and subsequently to his grandchildren Guido, Silvia and Giorgio who now lead the company by interpreting the profound values of this historic and precious legacy with one always looking towards the future.
The brand is present with single-brand boutiques in the best luxury and cultural capitals, including Milan, Rome, London, Paris, Dubai, Tokyo, Beijing, Shanghai and Seoul and is also distributed in the most important department stores and multi-brand shops in the world .
Perfect balance between elegance and refinement
In the year in which it marks its hundredth year of activity, Damiani has created a line of splendid Mimosa watches, made even more captivating and contemporary thanks to the use of color in the dial and satin strap. Unique and unrepeatable, these creations enhance with their beauty the iconic workmanship that distinguishes the collection, called "apparent chaos".
To create this effect, the skilled Valencian goldsmith masters manually position the gold settings that embrace gems of different sizes and cuts, giving the design dynamism and personality. From a technical point of view, these watches stand out for the supreme precision of their quartz movement, guaranteed by expert Swiss watchmakers who respect the very high quality standards required by the Maison.
The new Mimosa watches are available in two versions and in a wide range of colours, which ranges from the classic tones of black, chocolate and blue to the more unusual nuances of fiery red and bottle green: with dial soleillé 32 mm, embellished with two rows of diamonds for a total of 3,44 carats and with a 32 mm pavé dial, embellished with two rows of diamonds for a total of 4,03 carats.
These new proposals join the magnificent bracelet watches that enchant with the richness and complexity of their precious manufacturing.
