La Damiani House, a historic protagonist of Italian high jewellery and the only one still led by the founding family, consolidates its expansion in the Middle East: After years of constant growth in the area, the brand has renovated its prestigious boutique at Dubai Mall, one of the world's most popular luxury shopping destinations, and has opened a new store in Marassi Galleria Mall in Bahrain.
The renovation of the space of 177 square meters in Dubai and the creation of the new boutique of 150 square meters In Bahrain, they represent two fundamental pieces of the group's strategy, increasingly attentive to the Gulf markets, where the culture of gold and jewelry meets the taste for refined design.
In Dubai and Bahrain, a concept that speaks Italian
Both stores reflect the new Damiani global concept, designed to express the essence of Italianness through the language of architecture and materials. The spaces recall the warmth and refinement of a Italian residence, where customers can immerse themselves in a welcoming, bright and discreet atmosphere.
The rounded shapes of display cases and counters blend with custom-made furnishings, while the VIP rooms reserved rooms offer personalized experiences, telling the story of a maison that has made craftsmanship and creativity Made in Italy its distinctive features.
The color palette is dominated by shades gold, beige and brown, a tribute to the aesthetic taste of Middle Eastern customers and the brand's symbolic colors. Details such as the walls in silkscreened glass and the decorative surfaces that recall the geometric motifs of the famous Belle Époque collection they embellish the environment, blending art, light and matter.
Venini and Damiani: a dialogue of glass and light
Inside the boutiques, the link between Damiani e Venini – historic furnace Murano part of the group – is the protagonist. Enriching the space, the famous Poliedri chandelier, composed of blown glass elements with amber reflections, a symbol of Italian artisan excellence.
At the point of sale of the Dubai Mall, a custom Venini glass wall and a walnut bookcase with furnishings designed by the Venetian furnace complete the sensory experience, blending the tradition of artistic glass with contemporary design.
The Middle East, a strategic market for luxury
The renovation of Dubai and the opening in Bahrain are part of a broader expansion strategy that confirms the importance of Middle East for the Damiani group. In recent years, in fact, the fashion house has opened boutiques in Riad (Solitaire Mall), Doha e Kuwait City, consolidating its presence in markets considered today among the most dynamic and promising in international luxury.
The choice of Dubai, a cosmopolitan capital and bridge between cultures, is no coincidence. The city has long been a privileged showcase for Italian luxury brands, which find in the local public a blend of appreciation for tradition and openness to contemporary design.
