Miriam Tirinzoni has an awareness: the desire to express one's uniqueness is intrinsic in the human being…. Fashion and clothing for a woman become a communication tool, as well as accessories: the bag and the belt. The dress represents a second skin that acts as a real business card. Today, however, with the advent of fast fashion and large mass productions, we have moved towards general uniformity. The risk is to lose the magic, the surprise and the beauty of a "tailored" fashion made with a unique and personalized style in favor of the uniform.
The personalized style starts from specific and tailor-made consultancy to enhance the figure as a whole, also allowing the character, personality and soul of the wearer to be expressed. Miriam Tirinzoni wishes to innovate the concept of fashion by offering the customer a unique experience with a fashion brand that only creates tailored pieces studied and designed with the end customer.
It starts from the choice of noble and precious fabrics that the stylist evaluates with the client and then the physicality of the person is studied. The stylist's role is to observe the client and evaluate her strengths: the legs, the waist, the cleavage and precisely that is highlighted by working so much on the modeling and on the fabric that allows you to emphasize the beauty female. In this way clothes and accessories are obtained characterized by the high quality of Made in Italy and careful attention to detail.
In love with Italy, even if it is a chaotic and sometimes disorganized country but it expresses talents and craft skills that the whole world envies us and as an economics graduate I try to organize and select the best skills on the market to create unique pieces to be exported in the world seeking the highest quality and perfection in both clothes and accessories. He has always paid close attention to detail, he is always looking for fine silks, unique fabrics, handmade lace, rare leathers and more, with the aim of spreading the culture of exclusivity and bringing people closer to their own unique and personalized style .
A mission: to offer the quality of a tailor-made creation to women…
«I have chosen to focus entirely on offering a personalized service that allows women the pleasure of wearing a unique garment capable of making them feel beautiful. I don't do fashion, I give dreams to women and it's very nice to make them all dream, even those I don't know but love my way of interpreting femininity. Every woman has a different body and not all clothes fit her in the same way on different people, so personalized work is needed to conceive a dress that enhances strengths and minimizes flaws: an exciting challenge!».
The importance of impeccable quality…
«I wanted to create a brand that was characterized by impeccable quality. I am in love with the Italian sartorial tradition and I strongly believe in Made in Italy products. One of the passages that I love the most is the choice of fabrics…I like to get lost among the rolls in the Como silk factories, famous for their silks and embroidery, and it is often the fabric itself that suggests the design of a dress to me. Creating a dress is not easy, it requires an accurate knowledge of the fabric and the shape it takes and how it moves in contact with the human body, so the time spent researching materials is essential. To complete the work, I rely on a highly skilled tailoring team who, following my drawings, give shape to the suit».
Create a bridge between the customer and the tailoring atelier…
«Once upon a time it was normal to go to the tailors to have the dress made, today this happens very rarely for various reasons. One of these is that a link is missing, that of the artistic direction that guides the person and the craftswoman in the stylistic choice. My mission is precisely this, to create a fluid design to give the client the stylistic vision of the dress to be created: an exciting process that allows you to transform dreams into wearable reality».
What collections are you dedicating yourself to now?
«With the Como Lake Line we are preparing to dress the summer in sequins, silk trains and glamour. It is an exclusive beach collection where the costume becomes a dress making the woman feel like a diva and a siren. In parallel, the brand is taking its first steps in men's fashion with tailored ties and we are also launching a line of accessories, both for women and men, where belts and bags will feature a personalized logo starting from the coat of arms of the customer, his initials or a symbol that distinguishes him. Each project of the brand is characterized by uniqueness and exclusivity».
Uniqueness in accessories…
«I'm also selecting fine skins, eel and python, leather, suede, etc. to make belts in a few pieces with the coordinated bag and I'm also thinking of proposing the customization of the logo. This means that both men and women can design their own logo, create their own brand to use for their accessories. The brand becomes personal and the person promotes himself, his company and his family.
This is a very social era where everyone is very careful to immortalize memories and make them public, so brands enjoy a lot of publicity also through social photos that show bags and belts with their logos. Why not create an exclusive logo for the person and for the family?».
And speaking of the charity world?
«I consider myself a very lucky person especially for the talents I have received, which have allowed me to develop companies active in the financial sector and also creativity, therefore I feel obliged to help even less fortunate people. I often participate in charity fashion shows, with the Rotary Terre di San Marco in Bergamo, with the International Association VITARUK in Milan to help single women or victims of violence and also with the Elisa Association in Lugano with the important annual appointment in the their Charities.
Furthermore, in May 2022 with the Kennedy Foundation in Florence, the designer took part in a charity event by donating a dress whose proceeds will go to the suffering population in Ukraine due to the war. For the future we are thinking, precisely with the Elisa Association, of organizing an online sale of accessories in limited series with the aim of donating part of the proceeds to charity».
Your clothes have already dressed and enhanced important personalities: exciting anecdotes?
«I have an absolutely glamorous vision of fashion, my creations are characterized by precious fabrics and refined details that blend with the divas of the cinema and the atmosphere of the red carpet. I like to give my contribution especially for important events and shows such as the Venice Film Festival. Studying together a dress that is suitable both for the physicality of the person and for the atmosphere of the event where it will be worn is both a pleasant challenge. The fundamental step is to meet in person because a body is never as it appears in photos and the same goes for the personality. Last year I had the privilege of dressing Manuela Arcuri for the Venice Film Festival, if I hadn't met her at her home I could not have imagined her slender build but with a bursting breast: we therefore thought of dressing her soul elegant with the classic black and white dress, with a swarovsky embellished décolleté, that we have created for her. This year I also assisted Vera Atiuskina in Venice, designing a dress for her at a gala dinner for the presentation of her film. I also made a dress for Delia Duran for some interviews she gave to Silvia Toffanin's Verissimo broadcast on Mediaset ».
You grew up in Valtellina, you work in northern Italy but you are also closely linked to the Ticino area… will your fashion dress Ticino?
«Yes, I love Ticino and I often come here both for pleasure and for professional reasons. I feel very close to Ticino not only geographically but also in terms of mentality. I have always frequented the Engadine, Sankt Mortiz, Lugano and Ascona and I have the desire to make my vision of fashion known through private events and fashion shows, appointments with elegance wrapped in a cloud of glamor and magic…and who knows what the commitment also leads me to the opening of an atelier in this area».
Miriam Tirinzoni Luxury Fashion
The "fashion experience" that makes you dream
The American actor Will Rogers said: "You never get a second chance to make a good first impression", finding the most suitable look to be complex, but in today's society to be able to present in the best light this is essential can convey the correct message. The Miriam Tirinzoni Luxury Fashion Brand carries out an innovative and unique service for women in the field of image consultancy which also passes through the study of dressing and also with attention to the business dress code, formal dresses, refined dresses because they are unique pieces. The dress is characterized by signs that conceal a more or less obvious meaning, wearing the appropriate professional clothing can positively influence the "first impression" both in business and in attending a glamorous event. Together with her team Miriam Tirinzoni, in addition to refined garments developed into one-of-a-kind custom-made pieces, offers qualified image consultancy starting from the choice of fabrics: all fine natural materials typical of Made in Italy and the most suitable colors for the person's physique . A real emotional "fashion experience" at the service of the customer in order to create a unique and personal garment.
