In a landmark event for this unique moment in technology, held on November 8th and 9th at Gate 15, Via Gattamelata 5, Milan, Hannah, the artificial intelligence hologram developed in Ticino, wrote a new chapter in technological innovation. Created by Olomax and the Swiss Institute for Disruptive Innovation , Hannah opened the doors of the digital transformation knowledge park, welcoming visitors from AIXA – Artificial Intelligence Expo of Applications, SMXL Milan, and the OnMetaverse Summit.
Discovering Hannah: A transformation in human-machine interaction
For the first time, Fiera Milano presented Hannah, the holographic virtual assistant, symbolizing a revolution in human-machine assistance and interaction. Beyond being an avatar, Hannah is a true digital ally, challenging conventional computing models . During the event, Hannah was more than just an exhibition installation; she became the AI that welcomed attendees, providing real-time information on events, programs, speakers, and exhibition areas. Thanks to advanced algorithms, Hannah ensured a seamless and natural interaction, transforming the way we interact with artificial intelligence.
A new vision of the future: virtual experiences and advanced technologies
The event presented a vision of the future beyond the event itself. The spaces of the Allianz MiCo hosted an experiential area, allowing visitors to immerse themselves in new virtual worlds. From AnotheReality's immersive Tennis League VR to the future of virtual experiences with INVELON-PICO, attendees had the opportunity to experience cutting-edge technologies. The INVELON-PICO demonstration session offered an in-depth understanding of the opportunities offered by high-resolution virtual reality.
In the Impersive corner, the public enjoyed 360° stereoscopic video experiences, unique in their kind and in general all the projects presented, including those by Meta, Pico, HTC, and Cardboard, opened new application and distribution horizons.
In the spaces dedicated to the conferences, experts and managers discussed key topics, from strategies to best practices, from case studies to moments of discussion on the future of digital transformation in the business world. The event offered an in-depth analysis of the risks, opportunities and trends in an ever-evolving digital market.
The highlight of the event was the opening and closing of the OnMetaverse Summit, culminating in a live musical jam session from a virtual environment , made possible thanks to the collaboration with PatchXR. This initiative demonstrated how digital transformation encompasses not only the physical but also the emotional, permeating every aspect of daily and professional life.



