Thriston Lawrence is the winner of the 2026 OMEGA Masters. The South African golfer finished the four days of competition in first place, putting his signature on the edition that celebrated 25 years of the partnership between OMEGA and the Swiss tournament.
The victory came at the end of a competition characterized by high-level international participation. The opponents included several OMEGA Ambassadors with ties to the world of golf: Miguel Ángel Jiménez, Danny Willett, Rasmus Højgaard, Nicolai Højgaard, Angel Ayora, Erik Van Rooyen, Guido Migliozzi, and Matt Wallace.
Lawrence has thus added his name to the roll of honour of an event that holds a special place in the history of European golf.
Cindy Crawford at the final ceremony
The 2026 edition was also made special by the presence of Cindy Crawford. The American supermodel, a member of the OMEGA family for over thirty years, participated in the celebrations organized for the brand's 25th anniversary as Title Sponsor of the OMEGA Masters.
Crawford has been an OMEGA Ambassador since 1995 and is the brand's longest-serving ambassador. Her connection to the Crans-Montana tournament is therefore not limited to this year's celebratory event: the model regularly attends the event as a guest.
During the closing ceremony, it was Cindy Crawford herself who presented Thriston Lawrence with the traditional red jacket reserved for the winner. It was a moment that brought together two dimensions of OMEGA's international communication on the course: on the one hand, the sport and precision of golf, and on the other, a figure who has represented the watchmaker's global image for decades.
Crawford's presence also underlined the continuity of a collaboration that began in 1995 and has developed over the years through numerous brand campaigns and initiatives.
Twenty-five years with OMEGA
The 2026 edition represents a significant milestone in the recent history of the event. OMEGA has held the tournament's naming rights since 2001, when it became Title Sponsor.
In his final assessment of the competition, Raynald Aeschlimann, President and CEO of OMEGA, emphasized the value of the partnership built over the years and the role of the players in the event's success.
“Thriston Lawrence has written a page in the history of this tournament,” said Aeschlimann, also recalling the contribution of the athletes who participated in the 2026 edition.
The victory allowed the South African to receive, in addition to the red jacket, also a timepiece made especially to celebrate the result.
The Seamaster Aqua Terra for the winner
Lawrence's prize is a 41mm OMEGA Seamaster Aqua Terra. The watch is crafted from 18K Moonshine™ gold, an alloy developed by OMEGA, and features a PVD-treated green dial with a teak pattern.
The dial design recalls the wooden surfaces of the decks of luxury boats, while the rubber strap matches the green tone of the dial.
Powering the model is a Co-Axial Master Chronometer calibre, a technology that is one of the hallmarks of OMEGA’s contemporary mechanical watchmaking.
The timepiece thus completes the traditional recognition reserved for the winner of the tournament, combining the sporting component with that linked to the brand's watchmaking production.
A story that began in 1923
The history of the OMEGA Masters long predates the brand's entry as Title Sponsor. The first edition dates back to 1923, when the event was known as the "Swiss Open."
Since 1939, the tournament has been played on the same golf course in Crans-Montana, a continuity that allows it to stand out on the international calendar.
One of the most distinctive aspects of the event is its constant presence on the same course: the OMEGA Masters is considered the oldest golf tournament in Europe to be played on the same course every year.
This historical element helps explain why the event occupies a special place in OMEGA's calendar. For the brand, the tournament is not just a sporting competition, but also one of the key events in its international programming.
Golf as a meeting point for OMEGA
OMEGA's association with golf has been consolidated over time through the involvement of top players and ambassadors from the international circuit.
The 2026 edition brought together names from different generations of professional golf in Crans-Montana. The simultaneous presence of established figures such as Miguel Ángel Jiménez and Danny Willett, along with brothers Rasmus and Nicolai Højgaard, along with other brand ambassadors, confirmed the breadth of the sporting network built by OMEGA.
In this context, Lawrence's success takes on added significance: the South African overcame high-profile competition and finished ahead of a representative group of international golfers.
The conclusion of the 2026 edition
The final ceremony therefore brought together the main elements around which the 2026 edition was developed: the sporting competition, the long history of the Swiss Open, OMEGA's quarter-century as Title Sponsor and the presence of one of the most recognisable figures in the brand family, Cindy Crawford.
For Thriston Lawrence, this remains the most important result: a victory that will go down in tournament history and which will award him the red jacket and the Seamaster Aqua Terra intended for the champion.
For OMEGA, however, the Crans-Montana event concludes its twenty-fifth year as Title Sponsor of a competition that, almost a century after its first edition, continues to represent one of the consolidated events of European golf.
