Geneva is preparing to return to the centre of international attention in fine watchmaking in the spring of 2026: from 14 to 20 April, Watches and Wonders Geneva will once again open its doors to brands, professionals, journalists and enthusiasts from all over the world, confirming its status as the leading watch fair on a global level.
The dates are now set, and the format will remain the same that has contributed to the event's success in recent years: four days reserved for industry professionals, followed by three days open to the general public. This will be accompanied, as is recent tradition, by a rich calendar of events spread throughout the city center, designed to engage residents and visitors in an experience that extends beyond the exhibition spaces.
An event that involves the entire city
The "from the show to the city" model will once again be at the heart of the 2026 edition. Geneva will serve not only as a trade fair venue, but as a veritable open-air stage for contemporary watchmaking. Installations, events, and public events will help transform the week into an urban event, capable of engaging with diverse audiences and the younger generations.
The In The City program, set to grow further, aims to make watchmaking accessible to those outside the professional circuit, while maintaining a high level of content and industry reporting. Innovation, training, and the transmission of artisanal knowledge remain key elements of the event's vision.
The heart of world watchmaking
Watches and Wonders Geneva continues to position itself as a meeting point between manufacturing excellence and an international audience. The event's very name sums up its ambition: to bring together "watches and wonders," prestigious brands and enthusiasts, professional exhibitions, and cultural events.
While the list of participating brands and the detailed program for the 2026 edition will be announced in the coming months, the numbers from previous editions confirm the initiative's scope. In 2025, the Geneva watch fair welcomed approximately 60 exhibiting brands and over 55.000 visitors, consolidating a model that combines exclusivity and openness.
The role of the Watches and Wonders Geneva Foundation
The event is organized by the Watches and Wonders Geneva Foundation (WWGF), a non-profit foundation based in Geneva, created in September 2022 at the initiative of Rolex, Richemont, and Patek Philippe. Chanel, Hermès, and LVMH also participate in the Board of Directors, demonstrating the strategic importance of the initiative for the entire luxury sector.
The foundation's mission is clear: to promote watchmaking worldwide through an event that serves as an industry showcase, a space for dialogue, and a tool for cultural promotion. Watches and Wonders Geneva is thus part of a long-term strategy aimed at strengthening the link between the industry's tradition and future.
An unmissable event
With the 2026 edition, Watches and Wonders Geneva aims to confirm its leading role in the international watchmaking calendar. In a context where the watchmaking industry faces challenges related to technological innovation, sustainability, and generational change, the Geneva watch fair aims to be a place of synthesis and discussion.
More information can be found at watchesandwonders.com.
Social media: #watchesandwonders2026
