Cosmetics

The Longevity SPA, unique, between history and glamour

31 May 2024

Curated by Editorial Team

The Longevity Group - already present in Lugano at Palazzo Mantegazza - inaugurates the first The Longevity SPA at Portrait Milano: a new international destination dedicated to well-being

A Lugano The Longevity Suite is already an institution: with its headquarters in the prestigious premises of Palazzo Mantegazza, the elegant City Clinic is a point of reference for wellness lovers with its own programs in which the most innovative technologies in the world of wellness and health are integrate cutting-edge solutions and extraordinary treatments, based on the benefits of cold, detox and awareness.

The internationalization of the brand and the expansion into new market segments are now further consolidated with the inauguration of the first The Longevity SPA in Milan, in the prestigious Portrait Milano complex: the large wellness structure is an expression of the brand's far-sighted vision, and it will include cabins dedicated to treatments, swimming pool, Turkish bath, sauna, a relaxation area and a gym created in collaboration with Technogym. The pillars of the Longevity method will be further amplified by the constant reference to the so-called Blue Zone, the five locations in which longevity is an integral part of the lifestyle thanks to the synergy with nature and the community; as in the Blue Zones, also at The Longevity SPA it will therefore be possible to rediscover one's self and take care of one's soul, in a fusion of physical and spiritual well-being.

Luigi Caterino, co-founder and CEO of Longevity SpA, declares: «Just as in our City Clinics and in The Longevity Kitchen project, even within the SPA the main starting point of our reflections and our work is biohacking. Biohacking is not just a trend, on the contrary: this set of techniques is in fact necessary to counteract the new problems caused by the modern lifestyle and thus lay the foundations to be able to live for as long as possible to the best of one's possibilities, in a happy way and aware."

An oasis of serenity in the Fashion District, in the prestigious setting of the square of the former Archbishop's Seminary wanted by Carlo Borromeo and which has now become the nerve center of the city with Portrait Milano: this is how The Longevity SPA presents itself to guests and the public, with its 700 square meters in the underground area of the west wing of the complex.

The concept is entirely Made in Italy, as is its declination with Italian architectural studios and design brands selected for the interior decor: the project of the spaces reserved for reception, cabins and fitness, curated by Studio B+ Architects with executive coordination managed by Roberto Creati's Rebrand Group, enhances the image of the brand in the luxury sector, with in-depth research into materials and in constant synergy with the prestigious creative direction of the architect Michele Bonan, who took care of the interiors of the hotel and of the wet area of the SPA, characterized by a large room with cross vaults resting on ten granite column shafts. From the larger wing you then access the second room, dedicated to a Turkish bath, sauna and showers.

Inside The Longevity SPA, hotel guests, membership holders as well as the public upon reservation will be able to carry out body and facial treatments, manual and implemented by the use of innovative and constantly cutting-edge technologies; it will also be possible to use the indoor swimming pool with heated water, the sauna and the Turkish bath and linger in the relaxation area with healthy snacks, herbal teas and The Longevity Kitchen brand smoothies.

The treatments can be single or structured into more complex programs, responding in length to the guests' stay needs and the benefits sought, always from a holistic perspective.

Among the innovations that the SPA will offer, in addition to the distinctive protocols of the rich and innovative Longevity portfolio, there is a new treatment based on Biohacking techniques, designed to positively "hack" the individual's biological system, controlling inflammation and reducing aging. : this is Mind & Body Biohacking, an activity that includes Dry Float Therapy which exploits the benefits of dry floating above over 400 liters of hot water, to allow the body and mind to recover energy in an easy and versatile way.

On a holistic level oriented towards longevity, in which health, beauty and vital energy are at the centre, the Blue Zones Signature Rituals are born, which will ensure a new immersive and multi-sensory experience solely dedicated to the public of The Longevity SPA: the five rituals were designed to celebrate the corresponding communities, drawing inspiration from the main characteristics that distinguish them.

Let's start in Loma Linda, California, a city that lives by adopting sustainable practices and known for celebrating slow living. The Jet-Lag Blessing ritual is inspired by this, de-stressing and created to alleviate sleep disorders caused by jet-lag or for anyone who wishes to implement a complete mental and physical detox.

The second stop stops in Nicoya, Costa Rica, a geographical area with the lowest mortality rate among the middle-aged population, as well as the country with one of the most varied forms of biodiversity, rich in forests and thermal springs. This is where the Pura Vida ritual was born, designed to deeply detoxify the body through a treatment based on cocoa beans, which promote the elimination of toxins, and volcanic mud to ensure effective purification.

We move to Greece, to the island of Ikaria. It is a slow place, which consciously experiences the passage of time in the name of self-sufficiency with the production of wine. In Greek mythology, Aion represented the vital force of eternity; the ritual that draws from this word to describe this Blue Zone therefore actively involves wine, which has always been identified as a powerful antioxidant capable of slowing down the aging process: Aion ritual, draining and oxygenating.

The fourth Blue Zone is located in Sardinia, among the mountain communities of the Ogliastra region. The isolation of the area has influenced the lifestyle of the inhabitants, often over one hundred years old; it is the island itself that dictates the rhythms, with its sea and its regenerating and majestic winds. Aéras ritual is the synthesis of this approach: a hydrating and revitalizing ritual that stimulates blood and lymphatic circulation and reactivates the natural bioenergetic postural balance.

We conclude in Okinawa, Japan - the legendary "land of the Immortals" - with the Iki-Sabi ritual, a treatment that harmonizes the body and the spirit and gives new brightness and elasticity to the face thanks to the use of algae leaves for a remineralizing effect with an accord of fermented rice water and silk powder.

The new opening in the city of Milan, the world capital of fashion and a lifestyle characterized by elegance and glamour, represents the vocation of the Longevity project for the creation of a condition of global well-being of the human person, where technology and innovation play a decisive role in maximizing the potential inherent in every individual on the path towards achieving the happiness and beauty of their body and spirit.