hotels and accommodation facilities

Conference tourism in the Lugano area: 16 national and international conferences in 2025, with 14,500 attendees and a total impact of CHF 33,4 million. The goal: new infrastructure by 2040.

Tourism and travel

4 March 2026

Conference tourism in Lugano: growing numbers and a vision for 2040.

Conference tourism in the Lugano area returns to the forefront of debate with a series of data...

Ticino tourism closes 2025 with solid numbers and growth prospects. Subtitle: Increasing overnight stays, dynamic international markets, and initial confirmations for the Ticino365 strategy outline a positive balance for Ticino tourism. Meta description The Ticino tourism budget for 2025 confirms a phase of consolidation: overnight stays are growing, key markets are holding up, and the outlook remains positive. SEO Title Ticino Tourism Budget 2025: Data, Markets and Outlook Slug Title ticinese-tourism-budget-2025 2025 is a year of consolidation for the cantonal tourism sector. Official data on accommodation indicate an overall stability in the sector and confirm a growth trajectory that began in the post-pandemic period. Overall, overnight stays in Ticino reached nearly 8,6 million, with the hotel component exceeding 2,5 million nights. According to data released by the Tourism Accommodation Statistics (HESTA), hotel establishments recorded a total of 2,510,079 overnight stays in 2025, an increase of 3,7% compared to the previous year. This result, while not marking exceptional leaps, demonstrates the solidity of the system and the destination's ability to maintain its attractiveness in a complex international context. Foreign markets stand out, Switzerland stable The composition of demand confirms the centrality of the Swiss market, which represents approximately 60% of hotel nights. Compared to 2024, growth is modest but positive (+1%), while compared to 2019, the increase reaches 6%, a sign of domestic demand that has recovered and exceeded pre-crisis levels. On the international front, the US market once again stands out. Room nights generated by guests from the United States are expected to increase by 11% compared to 2024 and by almost 50% compared to 2019, making the USA the market with the most significant growth in the medium term. Good performances also came from the United Kingdom (+14% on an annual basis), while the other European markets showed a generally positive trend, with the exception of France (-1%) and the Gulf countries (-7%). Overall, the number of arrivals reached 1,218,930, the highest level since 2008, strengthening the image of a destination capable of attracting diversified flows. A trend that consolidates over time Looking at a broader perspective, the four-year analysis highlights how the 2022–2025 period represents the best since 2010 in terms of hotel nights, with an annual average of approximately 2,49 million overnight stays. A figure that suggests that growth is not episodic, but structural. In this context, the director of Ticino Turismo, Angelo Trotta, emphasized how the 2025 results confirm the strengthening of Ticino's position in the international tourism landscape, thanks both to the stability of the Swiss market and the dynamism of several strategic foreign markets. Campsites and short-term rentals contribute to growth. Encouraging signs also come from campsites. After the slowdown in 2024, provisional data for 2025 indicate a recovery with approximately 1,04 million nights, an increase of 4,5%. Historical analysis shows that this segment has experienced a particularly positive evolution since 2010. As for short-term rentals, including rooms and apartments advertised through platforms like AirBnB, initial estimates speak of approximately 1,13 million overnight stays, in line with the previous year. This sector also contributes to maintaining the overall high volume of presences in the area. Encouraging prospects for the coming years Short- and medium-term forecasts confirm a climate of cautious optimism. A study published in October 2025 by BAK Economics forecasts an increase in hotel overnight stays in Ticino of 2,3% in 2026 and 4,3% in 2027, despite an uncertain geopolitical and macroeconomic environment. International Promotion and Visibility During 2025, promotional activity was divided into over 200 initiatives across nine markets, with particular attention paid to the United States, Germany and the Benelux region. The new marketing campaign “You Must Have Experienced It” was launched in March, focusing on the authentic and emotional experience of the destination. In its first year, the campaign generated over 35 million marketing contacts and approximately 2,4 million views on social media, supported by billboard campaigns in major Swiss cities and targeted digital actions. Overall, in 2025, Ticino benefited from over 300 media articles and services, with an estimated coverage of 1,1 billion people internationally. For 2026, the communication focus will be oriented towards promoting the so-called “hidden gems”. Ticino365: Initial Positive Feedback The Ticino365 strategy, officially launched in October with the aim of strengthening the attractiveness of the period between November and February, is also showing positive results. The first months of implementation show encouraging signs, thanks to events such as Winterland and new winter openings at weekends, including those at Monte Tamaro. These are accompanied by significant confirmations, such as the winter accessibility of the Brissago Islands and the operation of the main ski lifts. On the basis of these initial results, a shared action plan is now being developed with the OTRs, aimed at expanding the offering and involving local partners in a more structured way. Overall, the Ticino tourism report for 2025 paints a picture of a solid sector, capable of adapting and planning future development on a sound basis, confirming the strategic role of tourism for the cantonal economy.

Tourism and travel

26 February 2026

Ticino tourism closes 2025 with solid numbers and growth prospects

Looking at the Ticino tourism balance sheet, it's pleasing to note that data, markets, and prospects...

Tourism and travel

26 February 2026

Tourism in Lugano: A 2025 of steady growth

2025 ends on a positive note for tourism in the Lugano area, which consolidates…

What to do for Women's Day? A wellness weekend in Bardolino, including spas, pools, and sensory rituals, to celebrate March 8th on Lake Garda.

Cosmetics

25 February 2026

Celebrate Women's Day with a lakeside setting and wellness: a weekend dedicated to relaxation in Bardolino.

Among the proposals dedicated to March 8th, Lake Garda continues to stand out as a…

Hotels and accommodation facilities

5 February 2026

Hôtel des Horlogers: A luxury hotel serving watchmaking houses

Designed as a meeting point for all watchmaking enthusiasts, the Hôtel des Horlogers, under the…

Sport and Health

20 January 2026

Golf & Country Club de Bonmont: Play among the Alpine peaks

The Golf & Country Club de Bonmont is located near Le Brassus, a…

Hotel Grace La Margna tHE VIEW_1_007083c67083c6630776c0

Hotels and accommodation facilities

22 December 2025

Grace La Margna St. Moritz: Enjoy an authentic Engadin experience

The original building, called “La Margna Wing,” dates back to the early 20th century and was built…

Chefs and Restaurants

22 December 2025

At Hotel Grace La Margna, a global culinary adventure

A culinary adventure that began in 2023, when after a careful, largely conservative renovation, it reopened…

Hotels and accommodation facilities

18 December 2025

Starhotels debuts in Switzerland with Collina d'Oro Resort & SPA

Starhotels' entry into Switzerland becomes official with the inclusion of Collina d'Oro Resort & SPA…

La Fontana Restaurant_Hotel Belvedere Locarno

Chefs and Restaurants

21th November 2025

At the Hotel Belvedere, the taste of continuity: La Fontana restaurant under the guidance of Rosario Stipo.

Suspended between green and blue, in a position that offers peace and light,…

Gstaad Palace reopens amid cinematic memories, new flavors, and a winter of events.

Hotels and accommodation facilities

14th November 2025

Gstaad Palace reopens amid cinematic memories, new flavors, and a winter of events.

When Gstaad Palace reopens its doors on December 15, 2025, it will do so with…

Autumn and Christmas charm at Villa d'Este, the hotel on Lake Como that knows no seasons.

Hotels and accommodation facilities

5th November 2025

Autumn and Christmas charm at Villa d'Este, the hotel on Lake Como that knows no seasons.

The autumn season for luxury hotels on Lake Como has never been so…

hotels and accommodation facilities

Conference tourism in Lugano: growing numbers and a vision for 2040.

Ticino tourism closes 2025 with solid numbers and growth prospects

Tourism in Lugano: A 2025 of steady growth

Celebrate Women's Day with a lakeside setting and wellness: a weekend dedicated to relaxation in Bardolino.

Hôtel des Horlogers: A luxury hotel serving watchmaking houses

Golf & Country Club de Bonmont: Play among the Alpine peaks

Grace La Margna St. Moritz: Enjoy an authentic Engadin experience

At Hotel Grace La Margna, a global culinary adventure

Starhotels debuts in Switzerland with Collina d'Oro Resort & SPA

At the Hotel Belvedere, the taste of continuity: La Fontana restaurant under the guidance of Rosario Stipo.

Gstaad Palace reopens amid cinematic memories, new flavors, and a winter of events.

Autumn and Christmas charm at Villa d'Este, the hotel on Lake Como that knows no seasons.

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