"Designing the present, choosing the future" is the theme that - within "Between Space and Time" of Fuorisalone.it - characterizes the Brera Design Week 2022. After two years of pandemic and with today's geopolitical uncertainty, the goal is to collect and interpret the needs of the present, to face the challenges of tomorrow.
The 2022 edition of the event takes shape from these needs, with exhibitions, installations, new products unveiled in the streets and in the showrooms of the city. Design is a useful tool to cope with today's criticality, to give shape to creative ideas and solutions that can bring value into our lives.
The themes
Starting from this particular opening towards the future, we will talk about well-being and improvement of the quality of life, product innovation, research and development of new materials, passing through digital development, between online and retail experience, but also NFT, increasingly relevant also in the world of design.
All this in a constantly evolving market scenario, which seeks to be increasingly sustainable to face the challenges of tomorrow, intercepting changes in a timely manner.
Brera Design Week 2022
The event will host 168 events, 314 companies and designers, 108 permanent showrooms.
To these are added the exhibition proposals proposed in temporary locations, which for a week will animate the historic district of Brera by presenting innovative ideas with low environmental impact to the design community.
The project is signed by Studiolabo, an agency and creative studio made up of a team of professionals specialized in communication design, from digital marketing to concept and graphic design, from web design to strategic design.
Some events of the Brera Design Week
House of Switzerland
Through the participation of institutions such as the Haute École d'Arts Appliqués (HEAD), the École cantonale d'art de Lausanne (ECAL), ETH Zurich, Lucerne University of Applied Sciences and Arts (HSLU), the Swiss Institute, and private partners such as De Sede, Embru, Lichtprojekte, Röthlisberger, Seleform, and Schindler Salmeron, House of Switzerland will be entirely dedicated to world-renowned Swiss design and will also showcase a new generation of Swiss designers in collaboration with the Swiss Arts Council Pro Helvetia.
In addition to exhibitions and events, culinary meetings dedicated to Switzerland.
House of Switzerland, ℅ Casa degli Artisti, Via Tommaso da Cazzaniga, corner, Corso Garibaldi, 89 / A, Milan
Porsche - "The Art of Dreams"
Porsche goes on show for the first time at Milan Design Week with an immersive installation that is part of its new artistic initiative “The Art of Dreams”. Through the work of floral artist Ruby Barber, Porsche intends to explore the interaction between nature and technology with an immersive and dreamlike installation at Palazzo Clerici.
Ruby Barber has created an uplifting sculptural work of art that combines the fragility of flowers with the technological perspective in the XNUMXst century. Fascinating already in the state of rest, the installation comes to life through choreographed performances. An intense creative process saw Barber collaborate with flight engineers and numerous drone pilots to create an "innovative" artistic experience.
The ideas initially conceived for the virtual world of renderings and animations have been transposed into physical reality, creating panoramas and generating surreal sensations for the observers. The installation connects with Porsche's pioneering spirit, and at the same time raises subtle questions about the role of technology, its contribution and its relationship with nature. In addition to the programming of exclusive events, it will be possible to discover in the garden of the second courtyard of Palazzo Clerici a temporary bar that will allow visitors to enjoy a moment of relaxation and enjoy a coffee with friends. Every morning it will be possible to register and participate in yoga and meditation sessions, carried out in collaboration with Ciaomondo.
Porsche, ℅ Palazzo Clerici, Via Clerici, 5, Milan
Valcucine and LEED mapping, the present and the future of sustainability in architecture
Valcucine presents “Sustainability beyond Space and Time”, a series of events to affirm the constant commitment of the company which, for over 40 years, has been promoting sustainable production. The project envisages the introduction of the new LEED v4.1 mapping through a path that reinterprets the history of the company through the lens of the sustainable development goals - SDGs - defined by the United Nations as a strategy "to obtain a better and more sustainable for everyone ".
Specifically, in the Valcucine Milano Brera showroom, the LE3DERS exhibition will be presented, curated by Archivibe, with the exhibition of architectural models of some of the most famous international architecture studios, in 3D version and displayed through an Augmented Reality experience to be experienced through Instagram filters. Furthermore, Valcucine presents the new exhibition itinerary and the new products with the relative LEED v4.1 credits of the mapping created with the support of GREENMAP, the Habitech program aimed at industry.
Valcucine, Corso Garibaldi, 99, Milan
Baglioni Hotels & Resorts - “IN-BETWEEN. Between Art and Design "
Casa Baglioni, the new Milanese hotel of the Baglioni Collection that will be inaugurated in the Brera district by the end of the year, a project signed by the architecture studio Spagnulo & Partners, opens the doors of its construction site during the days of Milan Design Week, transforming itself on the exclusive stage of the “IN-BETWEEN. Between Art and Design. "
The works of three great international artists, Agostino Bonalumi, Anne Imohof, are exhibited within an exhibition path curated by the Spagnulo & Partners studio that describes the delicate relationship between art and design, already the conceptual matrix of the project for the new Casa Baglioni hotel. and Giulio Paolini, from the Stefano Cecchi Trust Collection - Fondo per l'Arte, a collection created by the entrepreneur Stefano Cecchi with the curatorship of Iole Pellion di Persano. The exhibition confirms the idea of the interior design that is confronted with the work of art, indicating this dialogue as a method for the discovery of new languages.
A process that leads to a vision of integrated space in which art, design and architecture touch each other and, together, generate a universe of unprecedented signs. With this event Baglioni Hotels & Resorts and Spagnulo & Partners declare that they fully embrace this creative process, intended as a conceptual prelude to the key themes of the future Casa Baglioni, inspired by the great artistic experience of the avant-gardes of Milan in the 60s.
Baglioni House, Via dei Giardini, 21, Milan
Momentum: interactive installation conceived in the spaces of the Acquario Civico di Milano, dedicated to the theme of Fuorisalone and signed by Stark, a leading company in the production of multimedia installations and interactive experiences.
Stark seizes the opportunity presented by the theme of Fuorisalone 2022, questioning himself through a visual and experiential installation on the time-space / environment system. The relationship between scientific time and perceived time is represented in an interactive space that invites us to reflect on the actions performed by each of us. A shared experience told by light and sound. The work brings together two visions of time, scientific time and the time of human life, the perceived one.
In the last two years, spatial and temporal perceptions have drastically changed and the experience of one's present, past and future has expanded and confused, with a progressive loss of references, becoming more uncertain. This indeterminacy that characterizes the new everyday life is accompanied by environmental and climatic alterations. These are often minimized and neglected as they are perceived as slower and more gradual than the real speed and unpredictability with which changes occur. Immersing themselves in the work, people will live a shared experience told by light and sounds, in which it will be possible to cross the relationship between time marked, which advances inexorably, and perceived time, on which it is possible to act. A chaotic scenario, where one can perceive the consequence of each action, where movements are amplified and exasperated, is contrasted by a regular and constant scenario, in which drops of light are repeated an indefinite number of times and each instant is separated from the other.
The drops, when added together, form the time of science, a time on which it is not possible to intervene. The work thus invites us to reflect on the actions performed by each of us, which relate to space and, by interfering with it, transform it: it is still possible to create, despite the inexorable march of time.
The installation, conceived within the Civic Aquarium of Milan, in the Brera district, is also part of the Ocean Week schedule: an appointment to raise awareness among the general public on issues related to the blue economy, the protection of the seas and oceans , on the virtuous behaviors linked to this natural heritage.
Stark, ℅ Civic Aquarium of Milan, Viale Gadio, 2, Milan
Cristina Celestino - "Florilegio"
At Fioraio Radaelli, a space designed by Guglielmo Ulrich in 1945, the intervention of Cristina Celestino takes inspiration from the very nature of the space, from the dialogue between exterior and interior, interacting with the pre-existing aesthetics and establishing a fertile harmony between an idea of design and domesticated nature.
By concealing any decorative interference through the use of mirrored objects that celebrate the 'nature' of the place in an ironic and at the same time magical way, we obtain a coexistence of matter and contents, suggesting a new way of perceiving and enjoying the space. A tribute to nature.
Cristina Celestino, ℅ Fioraio Radaelli, Via Manzoni, 16, Milan
Tai Ping - "Florae Folium, installation by designer Sam Baron"
Tai Ping will present for the first time in its Milanese showroom, Floræ Folium, a set designed by Sam Baron. For the event, the French designer imagined a unique mise-en-scène by incorporating three original rugs that play on the technical limits of the brand. Through exclusive designs, Sam Baron reinterprets the classic floral motif of the bouquet in a contemporary key, blurring the lines between floor and space, mixing sketches and carpets, classicism and visionary modernity.
Tai Ping, Piazza San Simpliciano, Milan
Future of Fashion: An innovation conversation with Stella McCartney
The second edition of the traveling installation by British luxury pioneer Stella McCartney, whose actions leverage current results to inspire future action. Attendees can explore creations made with pioneering vegan fibers, (re) using everything from mushrooms to waste produced by the Fashion Industry. The key elements of the installation will focus on the twenty-year work of the Brand regarding the production and research done on vegan materials, the use of mycelium, materials of vegetable origin and regenerated. Cross-industry partnerships will also be presented during the event, including the collaboration with the famous Italian architect Mario Bellini and also with the historic English wallpaper brand Cole & Son. Other salient elements will be an experimental room where you can listen to mushroom music, a projection room where you can see the documentary “Fantastic Fungi”, and an exclusive pop-up.
Stella McCartney, ℅ Porta Nuova toll booths, Piazzale Principessa Clotilde, 11/12, Milan
Design Variations 2022
Design Variations 2022, curated by MoscaPartners, comes to life with the talent of the artist Olimpia Zagnoli, author of the site-specific installation Cariatidi Contemporanee, who will interpret the facade of the Circolo Filologico Milanese with the collaboration of 3M for the surface films.
Another talented woman, the architect Maria Laura Rossiello / Studio Irvine, will intervene inside the building with a redevelopment project of the existing BAR, creating a contemporary space that respects the history of the place. A place to relax and meet during the Design Week: Il Caffè del Circolo.
A fil rouge of the work unites the Circolo Filologico Milanese with the second location chosen for Design Variations 2022: Palazzo Visconti in Via Cino del Duca 8, near Piazza San Babila. Through a path that connects design and project culture to the social and architectural heritage of the city, Design Variations 2022 selects and welcomes companies, universities, institutions and creatives from all over the world.
Design Variations 2022, ℅ Filologico Milanese, Via Clerici, 10 - ℅ Palazzo Visconti, Via Cino del Duca, 8, Milan
Interni Design Re-Generation - "Feeling the Energy"
On the occasion of the INTERNI Design Re-Generation exhibition organized by the magazine directed by Gilda Bojardi, CRA and Italo Rota design Feeling the Energy, an interactive installation for Plenitude at the Orto Botanico di Brera, in Milan. The project uses 500 meters of antibacterial copper tube to create an energy park, through a linear path, in which people can experiment with different forms of sustainable energy, interacting with the elements and their multiple uses to produce sound, light, evaporative cooling, in an interactive experience. The antibacterial properties of the copper tube allow visitors to interact safely, promoting the importance of meetings and physical space. The exhibition develops in continuity with the Botanical Garden and follows the existing paths, merging the surrounding landscape with artificial elements. The installation is designed by CRA and Italo Rota for Plenitude in collaboration with KME.
Brera Botanical Garden of the University of Milan, via Brera 28 / via Fiori Oscuri 4, Milan
Signature Kitchen Suite - "True to Nature - The Show is back"
Signature Kitchen Suite wants to raise public awareness of the need to rediscover a strong bond with nature, as the cornerstone of our lives, even in the city. The public will be involved in an immersive experience that will start in the external gallery with an original illustration by Carlo Stanga and continue on the three floors of the freshly restyled showroom by Calvi Brambilla.
The itinerary intends to tell, also through tasting, some of the production processes that guarantee excellence and respect for raw materials, which are combined with those technological and design solutions that, at home, preserve the quality and life cycle of food.
Signature Kitchen Suite, Via Manzoni, 47, Milan
FENIX® - "The Wall of Wonders"
FENIX® presents X-KIN ™, the new surface for walls designed for interior design, in a special setting that sees the collaboration between the artist Gustaf von Arbin and the designers Cara / Davide, under the artistic direction of Motel409 and the supervision by Musa. The installation tells a visual and sound story animated by the daily gestures that occur within the domestic spaces seen through the shadows reflected on the walls. The wall, which has always been a contrasting element that unites and divides, protects and shapes, is also the place where we "show" what we love, our affections, our memories, our passions, the art we want to look at, the moments that represent us.
FENIX®, ℅ Casa Brera, Via Formentini, 10, Milan
FENIX Scenario - "De-Structura"
An installation dedicated to design freedom that gives space to creative expression. Within FENIX Scenario, the architect and designer Fabio Fantolino starts from the material to create interior “capsules”. The innovative materials and surfaces Arpa, FENIX, Homapal and X-KIN are the starting point, the structure from which multiple design ideas take shape to be released as evidence of contemporaneity: an encounter between innovation and experience, between harmonious composition and attention to detail. A single color / decorative that expands within an octagonal geometry becomes a monochromatic aggregator to cross to discover new imaginaries. Focused on the kitchen world, the architectural capsules show, stimulate and question the designer on the transformation of surfaces into an intimate space rich in details. A project in collaboration with Musa.
FENIX Scenario, Via Quintino Sella 1, corner of Foro Buonaparte, Milan
Korean Craft Exhibition - "Again, From The Earth's Foundation"
Italian design and Korean craftsmanship to celebrate the origin of nature, bringing attention to the value of craftsmanship and the use of raw materials that originate from nature itself, in this particular moment of pandemic, climatic and moral crisis. To face this challenge three great names of Italian design have been involved such as Michele de Lucchi, Mario Trimarchi and Francesco Faccin. Each with their own approach to design has interpreted Korean aesthetics through works created by the three Korean master craftsmen Gangyong Park, Hyungkun Lee and Sungja Hur, known for their care and skill in the use of natural raw materials.
KCDF - Korea Craft Design Foundation, ℅ Feltrinelli Foundation, Viale Pasubio, 5, Milan
Brera Pavilion Milan, the best design of Anglo-Saxon excellence
The British SCP, CASE and VG & P / Isokon and the New Zealand Resident - landed in the main cloister of San Simpliciano, while the editions of EDIT Napoli make their Milanese debut in the adjacent gallery.
Designers involved: Barber & Osgerby, Cheshire Architects, IlseCrawford & OscarPeña, Robin Day, Matthew Hilton, David Irwin, Simon James, Nazanin Kamali, Philippe Malouin, Jamie McLellan, Jasper Morrison, Patricia Perez, Tim Rundle, ccontinua + mamt, Caterina Frongia, Alexander Kirkeby and Stamuli.
Brera Pavilion Milan, Cloister of San Simpliciano, Piazza Paolo VI - Via Cavalieri del Santo Sepolcro, 3, Milan
Visionnaire - "Nature's Jewels Box"
Visionnaire presents the Nature's Jewel Box collection that celebrates the regenerative force of nature with respect to radical changes in the world, investigating beauty from an unexpected perspective: the fascinating resilience of trees. The capsule celebrates the incredible adaptability of trees to develop in changing climatic conditions and even in hostile environments. During the Fuorisalone the completion of Visionnaire's NFT project is also unveiled in Wunderkammer. The project was already previewed in March in the form of 3 “teaser” NFT videos with drop on the marketplace Foundation, one of the main platforms for artists, curators and collectors in the new digital creative economy.
Visionnaire, Piazza Cavour, 3, Milan
IAAD Institute of Applied Art and Design | Italian Academy - "BRA-VERY BAR"
The "BRA-VERY BAR", through the Call to Action "Have the Bravery to Change", is proposed as a project - and as a hub for meeting and sharing - useful for triggering a collective reflection on urgency of a real, concrete change: using design as a strategic lever for positive social transformation. The project has the ambition to suggest and promote a change of cultural paradigm, in which ecological sensitivity and the circularity of material transformation processes are placed at the center of a new, widespread propulsive action of total regeneration. It is time to be brave. It is time to change - today and for the better - the world we will inhabit tomorrow.
Bra-very-bar, ℅ Locanda alla Mano, Piazza Cannone, Milan
