How did the idea of a Summer School on finance come about?
The young exponents of families with important private or entrepreneurial assets take on the responsibility every day to preserve what was created by previous generations. This step is very often supported by professionals in the financial sector, who have personally expressed the need to train their customers.
The idea of a course with a stay in Lugano was born from the desire, therefore, to develop something exclusively aimed at NextGen (people between 20 and 35 years of age).
The Summer School offers high-level educational content but also an exclusive experience, full of practical content and extra educational activities to be shared with the new network of contacts that is created among the course participants.
What characteristics of the context in which we live make a more widespread dissemination of financial culture essential?
Globalization has led us to experience a reality in which politics, economics and finance move quickly and in total interdependence.
A central bank CEO's statement posted on Twitter can cause a currency to collapse, just as simple fake news can make a stock fly, or even scuttle it.
Just think of the level of media coverage of the recent conflict in Ukraine, to realize the speed with which the price of raw materials varies on the basis of current news, even before the real effects of an ongoing war.
Why is understanding this issue so important in particular for new generation entrepreneurs and investors?
In the context described above, can an investor fully understand the performance of his investments, without knowing the dynamics of the financial markets? Can an entrepreneur protect the operating margin of her company by optimizing her costs or revenues in foreign currency without the necessary preparation?
Last but not least, is it good that an industrial activity remains at the mercy of the raw materials market, without resorting to valid tools specifically designed to protect itself?
The answer is no. For this reason there are specialists and consultants on the subject, of course, but it is certainly more edifying and constructive to be able to have one's own opinion, to rely on them in a more conscious way.
This is why the new generation of investors and entrepreneurs should invest in their financial skills.
What role does collaboration with an international institution such as Franklin University Switzerland play?
The course does not exclude a national audience of participants, but is aimed above all at those coming from abroad. Franklin University Switzerland (FUS) represents an academic excellence of our territory of international standing. It is worth remembering that FUS, in addition to offering automatically recognized degrees in Switzerland and in the US (the so-called dual accreditation), enjoys the recognition of the Chinese Ministry of Education as a foreign university.
What better place to learn finance, then, than at an international university based in Switzerland, one of the world's leading financial centers?
