The Blenio Valley recently welcomed Michelle Hunziker – now well-known champion of Ticino tourism and famous face of Italian television of Swiss origins – during an organized visit to the Campra Alpine Lodge & Spa. This structure immersed in the heart of the Ticino Alps was the setting for a day full of meetings and explorations among the natural beauty and traditions of the region. The presenter took advantage of this opportunity to share with the media her special bond with Ticino, a place that she considers both a second home and a destination to disconnect and reconnect with nature.

“I am in love with Ticino, especially in autumn: here time seems to slow down, and nature shows its most beautiful colors,” commented Hunziker during the press conference. Autumn, in fact, is for her an ideal time to immerse herself in the beauty of the area, far from the frenetic pace of everyday life. For her, the visit represented a return to her roots, an opportunity to rediscover the flavors and nuances that this region, already visited in the past, can offer with new perspectives.

Blenio Valley: a growing destination

The event was attended by representatives of the institutions, including the President of the Council of State Christian Vitta, and important figures in Ticino tourism. The meeting, organized in collaboration with the Ticino Tourist Agency (ATT) and the Bellinzonese e Alto Ticino Regional Tourist Organization (OTR BAT), offered the opportunity to take stock of the development of tourism in the region, focusing on the upper Blenio Valley as an area of ​​great potential, both for local and international tourism.

During his speech, Vitta highlighted the importance of a shared and integrated strategy for the relaunch of the region, supported by projects such as the Masterplan of the Blenio Valley. This tool, currently being updated, has allowed the realization of numerous initiatives for the enhancement of the territory, including the Polisport of Olivone, the Via Alta Crio, the astronomical observatory at Alpe Gorda and various mountain bike routes. These projects aim to diversify the tourist offer, deseasonalizing the activities and making the Blenio Valley a point of reference for every period of the year.

New perspectives for the Campra Alpine Lodge & Spa

The Campra Alpine Lodge & Spa, a recently built facility managed by the Planhotel Hospitality Group, aims to become a destination of excellence for those who want to live an authentic and sustainable mountain experience. Sara Rosso, CEO of Planhotel, stated that the group aims to promote tourism that respects and enhances local resources, actively collaborating with producers and local businesses to offer visitors products and services linked to the traditions of the Blenio Valley. A project that, according to the intentions of the management, aims to attract both Swiss and international tourists, attentive to quality and sustainability.

The facility, inaugurated in 2019, has already completed some renovation phases and has started collaborations with local partners, such as the Sci Club Simano, which represent an important piece in the growth of the destination. Fabio Käppeli, president of Centro sci nordico Campra SA, underlined that the goal is to make Campra a center usable in all seasons, with a varied offer that includes winter sports, zero-mile gastronomy and wellness activities, making this Alpine destination an ideal option for athletes, families and nature lovers.

Michelle Hunziker to promote Ticino in the world

Michelle Hunziker, who in the past had collaborated with tourism organizations to promote Ticino, confirms herself as a true ambassador of Swiss beauty, ready to tell the Italian and international public about the wonders of her homeland. During her stay, the presenter had the opportunity to explore the area, trying out excursions and outdoor activities such as trekking and mountain biking, as well as tasting the typical products of the place. With her trademark smile, Hunziker expressed her satisfaction for the welcome she received and her enthusiasm for this new adventure.

“These are places that need to be talked about. There are still many people who don’t know how much Ticino has to offer,” concluded the presenter. With her visit, Michelle Hunziker continues to contribute to the visibility of the Blenio Valley, a region rich in history, nature and traditions.

For further information on the Campra Alpine Lodge & Spa and the tourist initiatives of the Blenio Valley, you can visit the website campra.ch.