Music as an expressive language, an international education and a bond that continues with Ticino: this is the profile of Zoya Adams, a twenty-year-old singer, songwriter, and performer who, after beginning her artistic career in Italian-speaking Switzerland, is continuing her university studies in the United Kingdom, combining her creative activity with an academic and professional path.
The young artist stands out for her multidisciplinary approach that includes composition, interpretation, artistic production, and project management, with particular attention to communication and organizational aspects.
Artistic origins between Ticino and the United Kingdom
Born into a trilingual family, speaking Italian, German, and English, Zoya Adams says she developed a strong interest in the stage and music from an early age. Her education began in Ticino, where she attended an intensive musical theater program, attending The Moving Factory, an experience that continues to represent a point of reference for some subsequent collaborations.
In recent years, she has chosen to continue her education in the United Kingdom. After several auditions, she was accepted into the six colleges and universities to which she applied. She is currently pursuing a Bachelor of Performing Arts degree, majoring in Musical Theatre, at a university in the Cambridge area, where she recently completed her first year.
A path that combines art and economic education
Alongside his artistic training, Adams also pursued an academic career focused on economics. In Ticino, he earned a multilingual bachelor's degree in economics, a skill he now combines with his musical career.
According to his presentation, he directly follows many aspects of his projects: from songwriting to artistic direction, including marketing, digital communication, and the organization of audiovisual productions.
At the same time, she works as an event organizer and social media manager for an international company based in the United Kingdom.
A musical production open to experimentation
One of the defining elements of Zoya Adams's artistic project is the desire to experiment with different languages. Each new song is developed following a different musical style, with the aim of exploring different sounds and expressive registers rather than focusing on a single genre.
Alongside music, he also has an interest in painting, another creative form that contributes to the construction of his artistic identity.
Among the music videos already released are:
- Always High: https://www.youtube.com/watch?v=F-sN3FQ5Le8
- Eighteen Years: https://www.youtube.com/watch?v=oabRy3LzzcI
- Guardian Angel: https://www.youtube.com/watch?v=VEk37gc9q4I
- Shadow Eyes: https://www.youtube.com/watch?v=QTD0viJR6Mw
The themes addressed in the songs
Her productions address personal and social issues, including mental health, inclusion, abusive relationships, and the challenges faced by many young people as they grow up.
The artist has also disclosed that he is neurodivergent and lives with specific learning disabilities (SLD), an experience he considers integral to his personal and professional growth. This aspect, he hopes, also contributes to the development of the content developed through his music.
Ticino continues to be part of the projects
Although Adams spent a significant part of his career in the United Kingdom, he maintained a close relationship with the Ticino region.
Several music videos have been shot in locations in Italian-speaking Switzerland and the lake district, including Locarno, Montebello Castle in Bellinzona, Stresa, and Verbania. According to the artist's presentation, a future project is expected to involve Lugano.
An activity that also looks beyond music
Zoya Adams's career path shows how part of her work also extends to the entrepreneurial side. Beyond the creative side, the artist directly oversees production planning, online promotion, and the organization of her own initiatives.
Her stated goal is to integrate artistic skills, communication, and project management into a single professional practice, while maintaining a connection with Ticino, the region where she trained and which continues to appear in some of her productions.
To learn more about the artistic project, the artist's online portfolio is also available:
