Successful initiatives have deep roots and a strong personal history. That of Shari Keller and Nathalie Luisoni, founders of The A-Coach, comes from a solid thirty-year friendship to which have been added similar professional skills in the field of training and coaching and a common “why”. All this, catalyzed by Shari Keller's nocturnal intuition and the right dose of madness that characterizes both. The new project follows formamentis, the first training and coaching company launched in 2011. Today's goal is to help the modern man to proactively face professional challenges in order to best experience both his own qualities and those of the company he belongs to. . The A-Coach is a virtual professional coaching platform on demand that allows you to be followed individually by a certified coach wherever you are and whenever you feel the need. To learn about the benefits of professional coaching, we met the two Ticino entrepreneurs behind this innovative adventure.
«It is a unique service of its kind that goes beyond the offers currently existing on the market. We called it The A-Coach because it aims to positively affect users' sense of responsibility, creating coaching experiences that make a difference both in terms of corporate well-being and in terms of performance. Our mission is to make professional coaching more accessible and agile in order to guarantee a high quality service, not only to the “usual chosen ones”, but to larger groups ».
To be successful, every initiative must have a deep motivation that responds to a need of the society of the moment ...
«In today's society, it is increasingly difficult to get ahead, identify the best path to take and the most suitable direction to follow. Proactive accountability is a skill that can be acquired and developed to impact both individual performance and corporate performance. Our services are born from the desire to support the individual, as well as a team, in a targeted way in their growth and success process ».
The direction of every human being is personal fulfillment… What are the challenges that today's man encounters on the professional path and which can be supported by a coach?
«Our many years of experience in the field of training and coaching has allowed us to identify two types of obstacles to be transformed into growth opportunities. First of all there are the imminent needs related to stress management, the ability to provide complex feedback and manage decision-making processes, as well as those aimed at facing change, overcoming blocks and situations of uncertainty. In all these cases the role of the coach is to guide the collaborator to find the most suitable solution to better manage the situation. The second type of obstacles concerns the long-term needs that are linked to leadership development, to excel in a new position, to outline career development plans, to enrich one's communication skills, to manage private and work life in a balanced way. ".
How do obstacles turn into steps with coaching?
«One step at a time, with constancy and direction. The ability to receive individual support from a certified coach whenever needed is an ideal modality. The platform allows you to select the desired coach on the date and time that matches your agenda, up to one hour before the appointment, taking into account parameters such as language orientation, years of experience, area of specialization and the availability of coaches ".
The pandemic has posed new challenges in the professional world: how did you choose to respond?
“Our future challenges have arisen in the wake of the restrictions that have arisen to combat the pandemic. Never before have numerous companies been making the most of the potential offered by The A-Coach to push the boundaries dictated by a virus that, in a few weeks, has managed to gain a reputation far superior to that of any other character with the benefit of the crown on the head! We have therefore chosen to invest in an upgrade of the platform, aimed at extending the use of the service 24 hours a day. We have expanded the areas of expertise and the linguistic offer of our coaches. At the same time we are creating specific packages to develop themes of personal growth. Given the high demand for consultations, one of the next objectives is to extend the use also to private individuals "
The-A-Coach, what are the advantages?
Flexibility
- All sessions, lasting 30/60 minutes each, are available on request:
- days a week, at the desired time and with only 7 hour's notice.
- Professionalism
- All sessions are delivered by a group of highly certified and experienced coaches.
- Internationality (constantly growing according to requests)
- All sessions are available in 8 languages: Italian, French, German, Swiss German, English, Spanish, Flemish and Russian.
- Customization
- All sessions are configured in the wake of over 30 areas of specialization.
- Monitoring
- All sessions are designed to detect goals and progress achieved.
- Scalability
- All sessions, thanks to their affordability, are designed for
- guarantee a high quality service, not only to the “usual elect”, but to larger groups.
How does it work?
- The platform is accessed theacoach. com
- The desired coach is selected from among all the professionals present
- You check its availability in the calendar
- You make your reservation in a few steps
- Click on the zoom link provided
- You start the session 1: 1, via smartphone or laptop, depending on your preferences
The extra services
The A-Coach is a boutique company that values personalization. Depending on the objectives of the company and the client, tailor-made packages are created which can include workshops, group coaching, onboarding and trainings.
Some examples of tailor-made services:
- Follow up of training management courses
- Packages for the Talent Group
- Programs to face a business changeover period for leaders.



