Genny ZERO is an innovative micro-mobility solution, characterized by a compact and self-balancing design. Thanks to cutting-edge technologies, it offers maximum safety during use, revolutionizing the field of urban mobility.
Genny ZERO's inspiration comes from Paolo Badano, who, after a road accident that forced him to use a wheelchair for over 25 years, led a team of engineers in the ambitious project of developing a mobility device that offered total freedom of movement without restrictions. Paolo's determination gave birth to this revolutionary electric vehicle, guaranteeing anyone the opportunity to move freely and safely.
La story of Genny ZERO is an example of perseverance, telling of an entrepreneur, Paolo Badano, who firmly believed in his project, tackling the challenges that arose along the way with determination. The modern history of Genny begins in 2018, when the Wullschleger Group (https://www.wgroup.ch) and Paolo Badano joined forces to found Genny Factory SA, with the aim of creating a vehicle completely produced by Genny, carrying the prestigious “Swiss Made” brand and taking control of the production of Power Units from Segway. After three years of intense work, a team of engineers has created the new machine, characterized by safety, reliability, lightness, ergonomics, connectivity and an attractive design.
Thanks to the self-balancing technology, Genny ZERO offers users greater agility and safety in movement, overcoming spatial and terrain limitations. This device represents the ideal solution for anyone who wants to move smoothly and safely, contributing to more efficient and sustainable urban mobility.
Borflex Rex is a valuable industrial partner for Genny Factory, providing support in the Genny ZERO production process. Thanks to the vast experience in the sector of technical articles in rubber and rubber-metal, Borflex Rex satisfies all the needs and specific requests of the customer. With an advanced R&D department and a team of dedicated chemists, physicists and engineers, they ensure fast delivery times and a reliable final product.
The success of the partnership between Borflex Rex and Genny Factory was internationally recognized in 2021, when Borflex Rex was included among the top ten European suppliers of technical rubber items and more. Borflex's commitment to production quality, from the careful choice of compounds to the finished product, is what sets it apart in the sector.
Among the products developed by Borflex Rex for Genny Factory, there are customized knobs for the new Genny vehicle and a crucial component such as the innovative torsion element inserted in the steering. The latter represents a high-tech element in which experience in the rubber-metal technical articles sector is of fundamental importance.
The collaboration between the two companies benefits from the geographical proximity, since both the headquarters of Borflex Rex and Genny Factory are located in the canton of Ticino. This proximity allows engineering teams to collaborate more closely, accelerating the production cycle.



