At the Avantgarde Gala in Los Angeles, an event promoted by the Swiss American Chamber of Commerce in Southern California, the Swiss brand CRIMAGNO got theAvantgarde Award 2025, an award intended for organizations that contribute to redefining the boundaries of theInnovation with ideas capable of generating social, cultural and environmental impactThis award comes during a period of strong expansion for the brand, which in just a few years has become an international benchmark in the sustainable footwear sector.
A concept that blends luxury and responsibility
The jury has chosen CRIMAGNO for its pioneering approach to developing hybrid, genderless shoes designed according to circular economy principles. The brand uses materials derived from food industry waste—including citrus fruits, apples, corn, and mushrooms—along with other innovative, sustainably sourced fibers.
Each model is completely recyclable, and discarded shoes are transformed into sports surfaces and sound-absorbing panels, reducing the final impact on the waste cycle.
Artisanal production and social impact
The brand's philosophy stems from the idea that luxury and responsibility can coexist. The footwear CRIMAGNO, designed in Switzerland and handmade in Italy, they stand out for their attention to comfort, material technology and a contemporary aesthetic, with the possibility for customers to personalize each individual pair.
A portion of the proceeds supports reforestation projects that generate jobs in rural communities and contribute to the restoration of natural ecosystems. A model that combines design and social inclusion, extending the concept of sustainability beyond production.
Growth that goes beyond European borders
In recent years, CRIMAGNO has consolidated its presence at international trade fairs and attracted a global audience attentive to quality, ethics, and new technologies applied to fashion. The 2025 Avantgarde Award represents a further step forward in the brand's journey, confirming the growing importance of companies investing in responsible innovation.
Future perspectives
According to the brand, the goal for the coming months is to expand the distribution network and intensify the dissemination of the message that guides the entire project: beauty and responsibility can not only coexist, but can become the basis for a new way of conceiving the fashion industry.
