Miele Switzerland, leader in the premium home appliances sector, proudly celebrates its eighth consecutive victory as “Most Trusted Brand”. This prestigious recognition, awarded by Reader's Digest and Dialego, reaffirms Miele's ongoing commitment to excellence, innovation and customer satisfaction.
The “Most Trusted Brands” survey, conducted annually by Reader's Digest magazine, represents a pillar in the analysis of the consumer landscape in Europe. This year, more than 2 Swiss consumers expressed their opinions, once again confirming Miele's top position in the Home Appliances category. Collaborating with the Dialego institute in Aachen, Germany, the survey highlighted the trust and esteem that Swiss consumers have for the Miele brand.
Founded way back in 1899, the company has a long history of commitment to excellence. Since then, the company has maintained its fundamental principles: impeccable quality, constant innovation and attention to customer needs. Obtaining the eighth consecutive title of "Most Trusted Brand" is tangible testimony to this long-lasting commitment.
Rico Fallegger, spokesperson for Miele Switzerland, commented: “We are extremely proud to receive this prestigious recognition for the eighth consecutive time. It is a tribute to our relentless commitment to meeting and exceeding our customers' expectations. This award – adds Fallegger – further strengthens the determination to pursue excellence in every aspect of its operations”.
Miele is not only synonymous with high-quality home appliances, but is also a brand that embraces innovation and sustainability. From revolutionary ovens to cutting-edge washing systems, Miele continues to redefine industry standards, anticipating consumer needs and responding to global environmental challenges.
With a presence in nearly 100 countries and a team of more than 22 people, the company continues to build its reputation as a trusted and reliable brand around the world. Through a relentless commitment to excellence and a future-oriented vision, Miele remains the bastion of trust in the world of premium appliances.
For more information on Miele's innovations and products, you can visit the official website.



