What is the “domestic” strategy for BNP Paribas Wealth Management?
«We are aware of the importance of Switzerland as a global center for the management of large assets. Our domestic market strategy focuses on (ultra) high net worth individual and entrepreneurs with residence in the country. The bank also makes its experience and expertise in the sectors available to Swiss customers Corporate e Institutional Banking thanks to its presence in over 60 countries around the world.
This strong bond between our different “souls” within the Group allows BNP Paribas Wealth Management to offer a wide range of services customized to the needs of individual clients by leveraging its global presence. In order to offer an excellent service to our customers, we constantly invest in expanding our offer - in constant synergy with the different of the Group - and in the training of talents, essential resources for the full understanding and satisfaction of the needs, including future ones, of our customers and of the new generations of Swiss families and entrepreneurs".
What services make BNP Paribas' offer successful?
«First of all, BNP Paribas is able to offer customers consultancy and an asset management service highly personalized: our structure leverages its global network of analysts to provide clients with specific market research, in-depth economic analyzes and detailed investment strategies. This allows each client (and our managers) to make informed and informed investment decisions, aligned with their specific risk tolerance and financial objectives. We are also aware of the growing demand for sustainable investments and, precisely for this reason, we also offer our clients diversified investment solutions and Tailor-made: we select with criteria (ranking) internal and we offer access to investment products characterized by precise environmental, social and financial criteria governance (ESG) that align with the values of each customer.
Furthermore, for sophisticated and professional investors, the bank selects and allows access to alternative investments such as private equity (direct or indirect), real estate market (specific residential or commercial objects or vehicles) and individuals hedge funds, offering broad diversification and potentially higher returns in the medium to long term.
For customers Ultra High Net Worth Individuals (UHNWI) we also offer comprehensive services of family office which include wealth transfer planning and philanthropic consultancy. Furthermore, BNP Paribas assists and accompanies entrepreneurs in succession planning to ensure a safe and smooth transfer of their business and financial wealth to future generations. Finally, thanks to our strong balance sheet, we offer mortgage solutions (for residential and commercial properties) in Switzerland and Europe, as well as a wide range of lending capabilities on portfolios and individual shares."
Ticino represents an important market for you, in what way?
«Ticino is a key area of BNP Paribas' onshore strategy thanks to the unique characteristics of the Canton. Among these in particular a solid economy with a growing focus on innovation and entrepreneurship, which makes Ticino one location attractive for consulting and management of corporate treasuries and private wealth, elements that align perfectly with our core business. Furthermore, the canton is characterized by an important cultural heritage that derives from the historical proximity between Swiss and Italian culture, an element that makes us appreciate being present in this territory even more."
At the beginning of the year you inaugurated your new headquarters in Lugano, can you tell us what this milestone meant for you?
«Our new headquarters in Lugano, a city where we have been present for half a century, allows us to demonstrate not only our new positioning, but also our proximity to the territory, in addition to our values, our skills and above all the focus pluri-disciplinary of ours business model. Our goal is to promote our integrated platform so that our customers can access the global solutions of the BNP Paribas group from Lugano too; we want to offer high added value services for our private customers, businesses, institutions and independent managers, keeping in mind the territory within which we operate".
Like all customer segments, the Ticino customer also has specific needs: how are you able to satisfy them?
«To best meet the specific needs of Ticino, BNP Paribas has modeled its services to meet the characteristics of the Ticino customer base. In particular, our consultants have in-depth knowledge of the economic and regulatory landscape of Ticino, an essential element to guarantee quality services to our customers. We also offer a multi-lingual and relationship-oriented customer service: given the linguistic variety typical of the Canton of Ticino, we provide our customers with dedicated managers, fluent in Italian, German, French and English, who guarantee efficient communication.
These consultants, SAQ certified, are able to be the point of reference for the Group's integrated services platform and provide personalized advice and continuous support, understanding the financial needs and unique objectives of each client in the different areas of personal and corporate. Finally our solutions wealth management they are specifically designed for customers with cross-border activities between Switzerland and Italy, therefore our offer also takes into account the socio-cultural specificities of the territory where we operate".
To conclude, how would you describe your offer for Ticino in a few words?
«By combining the elements I mentioned earlier, we are committed to offering our customers in Switzerland a great experience onshore wealth management complete and high quality, positioning ourselves as a Partner reliable for our customers and future generations. The bank's focus on Ticino reflects the canton's growing importance as a center of wealth management».
