Architecture and real estate

Aerre: Rugiano in Lugano

24 July 2025

Edited by the Editorial Staff

The prestigious Italian company, whose philosophy finds its maximum expression in clean and contemporary lines given by the combination of elegance and skill, opened its showroom in Lugano at the beginning of November, which adds to a network of sales points spread throughout Italy, Europe and the world.

Air The decision to open a showroom in Switzerland was carefully considered and reflects the desire to meet the needs of customers who choose Lugano and Ticino as the ideal destination for their residence.

Just steps from the center of Lugano, Rugiano establishes its presence with a prestigious flagship store, created in collaboration with Aerre Design Projects. This exhibition space is more than just a showcase, but a true extension of the brand's identity. Spread across two levels and spanning over 700 square meters, the showroom coherently and visually conveys the company's sartorial philosophy.

As soon as you enter the showroom, you're immediately immersed in the elegant atmosphere that characterizes Rugiano collections, transporting visitors to a sophisticated private space as they descend the stairs to the lower level. Here, luxury isn't just a visual concept; it translates into a sensory experience.

Each space is designed to enhance the visitor's immersive experience, featuring precious materials, carefully calibrated lighting, and striking architectural juxtapositions. The focal point of the exhibition is the iconic Materioteca, a design and sensory space where fabrics, finishes, metals, and marble combine to create customized solutions.

Air A creative laboratory that fully reflects Rugiano's bespoke approach and design soul.

In addition to presenting all its collections, in Lugano a lot of attention is paid to designer furniture for the sector.

hotelier, since the future will be very focused on aesthetics, beauty, and feeling good in an environment and therefore even historic hotels will have to make new investments to keep up with the market.

Outdoors: new spaces to experience design. The concept of comfort today extends to open spaces, and Rugiano interprets this concept through outdoor collections that elevate outdoor living. The boundaries between inside and outside dissolve, creating a seamless, elegant living vision consistent with the most contemporary architectural styles.

Air

Sculptural lines, refined technical materials, and sartorial details: Rugiano's outdoor collections aren't just an extension of the indoors, but a new center of gravity for living, where aesthetics and functionality meet to rewrite the rules of living.