Since 2005, the partnership between Wetag and Christie's International Real Estate has been a benchmark in Ticino's luxury real estate. This partnership has spanned two decades of market evolution, maintaining core values, relationships, and an international vision that connects the Canton to the world.
In 2025, Wetag Consulting celebrated twenty years of collaboration with Christie's International Real Estate. What does this milestone mean?
"Twenty years isn't simply an anniversary, but rather confirmation of a shared vision that has stood the test of time and market changes. Looking back means acknowledging the journey we've made, the relationships we've built, and the values that have guided us. This collaboration has made a decisive contribution to redefining the concept of luxury real estate in Ticino, elevating it to a truly international dimension."
Let's go back to the beginning: what prompted you to choose Christie's as your exclusive partner in 2005?
"Even in the early 2000s, we were convinced that luxury had no boundaries. Ticino possesses a unique identity and heritage, but to be fully appreciated, it needed to be presented to a global audience, sensitive to quality, culture, and lifestyle. Affiliating with Christie's International Real Estate was much more than a strategic choice: it was a promise of openness, dialogue, and international positioning."
How has this vision evolved over the years?
«Over the past ten years, our vision has further consolidated. The luxury market has become more demanding, more international, and more aware. We have strengthened our positioning by investing in our network, service quality, and relationships. Recognition as Christie's Affiliate of the Year 2019 It was an important symbolic moment for us, because it certified the trust and excellence built over time."
You often talk about relationships as a core value of your work. What does that mean in concrete terms?
It means putting people at the center. Behind every property, every deal, every investment lies a story, a life plan. Our role is to listen, understand, and guide with discretion and expertise. Over the years, we have built deep relationships with brokers, clients, and collectors around the world. This human capital is the Wetag's true heritage».
In this context, what role do the events organized in collaboration with Christie's play?
Events are a natural extension of our philosophy. Our collaborations with Christie's, particularly the auction house, allow us to create exclusive opportunities for collectors, investors, and art enthusiasts to meet. These aren't just social events, but genuine networking opportunities that strengthen the bond between Ticino and the international cultural and collecting scene.
The luxury market has changed profoundly in twenty years. What are the main transformations you've observed?
«Digitalization has changed the way we communicate and get information, sustainability has become a core value, and lifestyles have evolved. Today, customers are increasingly international, mobile, and informed. Wetag has adapted to these changes without losing its identity, expanding its network through four prestigious international affiliates and constantly investing in team development.
What role does your team play today in this international vision?
A fundamental role. Our team is multilingual, culturally open, and highly specialized. We don't just broker real estate: we build a cultural bridge, even before a commercial one. We actively participate in the industry's major global conferences to anticipate trends, innovations, and new client needs.
What place does Ticino occupy in this increasingly global scenario?
«Ticino remains the heart of everything. Its climate, its light, the balance between Swiss elegance and Mediterranean lifestyle represent a unique value. This is what we continue to tell and promote every day, with the aim of attracting people who are not just looking for a property, but a true life experience.
Looking to the future, what do these twenty years mean for Wetag Consulting?
"Not a point of arrival, but a new beginning. We will continue to cultivate authentic relationships and to portray luxury as something tangible, lived, and accessible in its excellence. The legacy we celebrate today is one of trust, continuity, and elegance, and it is this that will continue to guide us towards new horizons together with Christie's International Real Estate."
