Among the companies present in the Dagorà Lifestyle innovation hub, let's anticipate it immediately, we find the Lifestyle Tech Competence Center-LTCC association, part of the Switzerland Innovation Park Ticino-SIP-TI-LTCC, and the multinational Accenture, who in this way also transferred their operational base to the capital on the banks of Ceresio to serve the entire Italian Swiss territory south of the Alps and in a location once known as the headquarters of a centuries-old Ticino banking institution.
This detail also confirms, if necessary, an eloquent subversion of priorities: from financial monoculture to a renewed attention to quality of life.
That this change represents a winning choice also in economic terms is confirmed by the arrival of over 1500 international operators expected to arrive in the city and participate in a very rich, as well as constantly updated, series of conferences dedicated to lifestyle and which will take place in Lugano.
Among the main sponsors of this public-private project we find the city municipality, which will subsidize the rental costs for the next five years.
To continue, still remaining on the subject of public administration, we would like to point out that the Canton of Ticino has also confirmed itself as an attentive and far-sighted institutional partner.
Christian Vitta, State Councilor and Director of the Department of Finance and Economy, in fact reminded the media that "the spaces of Dagorà Innovation Hub represent the networking of excellence present in our territory and were born with the aim of encouraging collaborations between corporate world and academia, thus creating a fertile environment for the development of innovative projects which, with an eye on the growth of talent, contributes to creating jobs interesting and quality also for our young people".
Let's change perspective and move towards private entrepreneurship, which in this case sees the leading role of Dagorà.
It is an association that promotes dialogue between companies, investors and consumers in a transversal way, harmonizing their relationships, so that in the future a virtuous circle can be started that finally overcomes the traditional consumerist approach of the relationship between those who produce, those who buy, and those who of product inevitably consequent.
That Dagorà's entrepreneurial project, and in particular his Lifestyle Tech Competence Center-LTCC, is destined to start a new path, is confirmed by his membership of the Switzerland Innovation Park-SIP, connected to the one already active in Zurich, and which with the new headquarters in Lugano it can now have a presence in the Italian-speaking region for the benefit of the operators and the public present both in the Confederation, but also to serve the economic sector active in the macro area of the continental Mediterranean and which gravitates around Italian-speaking cultural sensitivity .
Concretely, the initiatives of the SIP-TI-LTCC, let's get used to this acronym, concern sectors such as FoodTech, FashionTech, BeautyTech, TravelTech, DesignTech and Smart Living: that is, the digital evolution of excellences, for example, stylistic, tourist and food excellences typical of the made-in-Italy, or that adapt to this.
We would like to point out that companies or research centers that are already individually well-known are already interested in these objectives.
Just not to name names: Bally, Barilla, Guess, Lavazza, Microsoft, Bally, SUPSI, UBS, USI and VF Corporation.
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